Project summary

Profectus is an Icelandic coaching company, who helps organisations and individuals in developing skills to attain awareness and clarity. The project’s goal is to help the client with their global launch and clarify the effect of their coaching.‍

Duration:

1 week

Sidekick:

Category: 

Art direction & Campaign

Year: 

2020

The idea

The idea is based on the new dynamic pay off ‘Pause to play better’ with the idea that Profectus equals the ‘pause’. A timeout like in sports to help each player maximize their potential when they get on the other side of the break.

Coaching helps you find the pause to reflect on a better decision.

Visual identity

New logo

HEX #0029ff
RGB 0/41/255
CMYK 92/73/0/0

HEX #0029ff
RGB 0/41/255
CMYK 92/73/0/0

HEX #0029ff
RGB 0/41/255
CMYK 92/73/0/0

Process

Storyboard

Print

Posters

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